Marketing, Public Relations & Social Media Manager

The Marketing, Public Relations & Social Media Manager shall be responsible to relay pertinent company information to public and media sectors of the population through various mediums of communication.

KEY RESPONSIBILITIES

• Plans, develops and implements public relations strategies
• Maintain marketing plans when required, to include all available services: group sales, public relations, media placement, direct mail, promotional development, non-profit opportunities, etc.
• Sources and manages speaking and sponsorship opportunities
• Manages the public relations image of the facility.
• Establishes and maintains relationships with media, industry influencers and key community and strategic partners
• Gathers and maintains trade press clippings and other media clippings placed
• Develops and maintains a facility website
• Manages the creation/distribution of blogs
• Writes and edits case studies, speeches, articles and annual reports
• Communicates with outside advertising agencies on on-going campaigns.
• Writes and prepares copy for print/radio/TV spots
• Prepares and disseminates company event and press releases
• Coordinates promotions and special events with event promoters and facility personnel
• Prepares copy and layout for company newsletter
• Assists with the management, development, production, and distribution of promotional and collateral materials to support sales and marketing programs
• Plans and conducts market research to identify opportunities for increased sales
• Study company happenings and patterns of business
• Keeps up on trade events and happenings, reading of trades such as Pollster, Meeting News, Facilities and Destinations

QUALIFICATION AND EXPERIENCE

• Bachelor’s Degree in Media Communications, Marketing or Public Relations
• Minimum five (5) years of news/journalistic background, communications or PR background
• Or equivalent combination of education and experience