The Trade Executive leads trade marketing initiatives to ensure proper strategy is in place to meet both brand and customer expectations
KEY RESPONSIBILITIES:
Lead trade marketing initiatives to ensure proper strategy is in place to meet both brand and customer expectations
Identify and develop necessary Point of Sales tools to increase brand presence, market share and improve customer satisfaction
Develop Consumer promotions in collaboration with Brand Manager and Sales Manager and support Trade Marketing executions
Create and maintain trade calendar of activities working with both the Special Events, Sales & Marketing team
Monitor and evaluate Trade Marketing programs and activities to measure effectiveness and recommendation of improvements as needed
Account Management - development of Account plans, Business review presentation, etc.
To implement and track Trade Marketing programmes for retailers with sales and marketing teams designed to increase sales and brand/category presence.
Carry out specific Trade Marketing programmes, respecting company commercial policies, company strategy with the retailers and brand equity
Work closely with the sales & marketing team to ensure that trade marketing strategies are aligned with marketing objectives and sales revenue targets
Report sales needs and field intelligence to Trade/Sales/Marketing teams
Analyse brand sell through results by channel and make recommendations to increase results
Manage budget and ROI for his/her specific Trade Marketing activities
MINIMUM REQUIREMENTS:
Degree in Business Management, Marketing or related discipline
At least 2 years experience in a Sales environment
Microsoft Office - Word, Excel and Power Point