We are an independent UK charity which helps the travel industry understand, manage and take effective action on sustainable tourism.

We exist to protect and enhance the environment and improve the well-being of destination communities, as well as the holiday experience for visitors.

Developed in collaboration with UK government and leading travel companies, we are:

• The central point of contact for, and leading authority on, developing and promoting sustainable tourism within the UK and at mainstream destinations worldwide
• An essential resource of tools, guidelines and training to help companies take effective action integrating sustainability into every aspect of their business
• a unique and expert resource helping to set priorities and establish best practice
• Six years since conception, we have a full programme of activities, with projects in thirteen overseas destinations, as well as a full provision of training, tools, communications materials and other support to help the travel industry to take effective action on all things green