Senior Marketing and Communications Officer
This job is accountable to the General Manager for the marketing, advertising, public relations, communications and sales initiatives undertaken by and on behalf of JPCCU limited. This includes internal and external communications, market research, customer analysis, product development analysis as well as social outreach planning and execution.
THIS POSITION:
Job Title (1): Communications Officer – This position will assist the Senior Marketing & Communications Officer in executing the marketing, sales and communications initiatives of JPCCU.
C. SPECIFIC ACCOUNTABLITIES / MAJOR TASKS
The incumbent is accountable for the following end results:
ü Develop and maintain annual marketing plan based on the company’s strategic objective
ü Develop promotional programmes and plan/coordinate special promotional events, both locally and overseas on behalf of JPCCU.
ü Manage the organization’s communication’s portfolio including print, electronic and social media.
ü Maintain and adhere to JPCCU’s Communications policy.
ü Liaise with third party providers for the development of material and staging of events.
ü Conduct periodic member surveys.
ü Research and development of new products to satisfy members’ needs.
ü Ensure that promotional material is available at all times on the products and services offered by JPCCU.
ü Manage JPCCUs marketing, sales and communications budget ensuring the cost effectiveness of services or products supplied to JPCCU.
ü Spearhead sales initiatives in conjunction with the Operations and Branch Managers.
ü Periodically review the marketing, sales and communications programmes of competitor organizations to ensure the sustained competitiveness of JPCCU’s promotional thrusts.
ü Coordinate public relations events on behalf of JPCCU.
ü Conduct periodic evaluations of JPCCU’s marketing, sales and communications programmes recommending appropriate changes.
ü Provide monthly reports to the General Manager regarding the marketing, sales and communications portfolio of JPCCU.
ü Coordinate the organization’s Corporate Social Responsibilities.
ü Any other duties assigned from time to time.
This job reports to the General Manager.
As Senior Marketing and Communications Officer, the incumbent is responsible for developing, planning and coordinating special JPCCU events, activities that promote JPCCU’s products and services, and generally builds the image of JPCCU. In partnership with the Operations team, the incumbent is responsible for directing the organization’s sales initiatives. The incumbent must also ensure that the organization is adequately supplied at all times with advertisement paraphernalia especially to celebrate special events. Procurement for events and supplies must be done in the most cost-effective way.
The incumbent is responsible for the development and/or maintenance of the JPCCU communications policy ensuring that employees and members are kept abreast of critical communique, important JPCCU happenings, and that appropriate spoke-persons are identified for the various events.
The incumbent is required to obtain feedback from members through periodic members’ surveys. Communication must be maintained with branches with a view to tailoring marketing and communications services to meet the peculiar needs of their diverse publics. Also of critical importance; the incumbent is required to liaise with the Branch Managers/Officers, Senior Officers – Member Services and Credit personnel in general, in order to verify the relevance of promotional programmes.
The incumbent must possess a Bachelor’s Degree in Marketing, Business Administration or the equivalent, with a minimum of five (5) years’ experience performing a similar function.
ü Excellent written and verbal communication skills
ü Alert & Responsive
ü Able to act on own initiative
ü Good interpersonal skills
ü Microsoft Office Proficient
Most of the time is spent in sitting in a comfortable position with frequent opportunity to move about. Will be required to plan events off-site, visit suppliers and also JPCCU branch offices.
Physical Environment
Located in a comfortable, air-conditioned office.
Sensory Attention
The incumbent may be faced with competing priorities from various parties within and without the organization on a weekly basis. This comes about because of the difficulty at times in forecasting needs. Responses must be done in a way to protect the organization’s image.