Our Client in the Insurance Sector is seeking to fill two (2) Senior Manager – Marketing, Sales, & Relationship Management positions.
One (1) for the Life Insurance side of the business and one (1) for the General Insurance side of the business.
SENIOR MANAGER – MARKETING, SALES, & RELATIONSHIP MANAGEMENT
Our Client in the Insurance Sector is seeking to fill two (2) Senior Manager – Marketing, Sales, & Relationship Management positions.
One (1) for the Life Insurance side of the business and one (1) for the General Insurance side of the business.
OBJECTIVE:
The Senior Manager is required to maximise profits through Sales and Marketing Strategies that match customer requirements, promoting company products and services, building key customer relationships and identifying business opportunities.
KEY RESPONSIBILITIES:
- Formulate, develop and execute approved marketing strategies.
- Identify business opportunities and client prospects (inclusive of Individuals, Corporate Clients, and Distribution Channels) for targeted market segments, evaluating their position in the industry and obtaining approvals to pursue acquisition.
- Identify product improvements/enhancements and new products by remaining current on industry trends and market activities.
- Collaborate with the line Managers in preparing budgets and formulate methods for monitoring performance against established targets.
- Direct market research on market segments and perform analysis for strategic action and execution of approved plans.
- Direct the workflow of advertising and Communications campaigns (including social media forums), exhibitions and promotional events and monitor progress of campaigns using various metrics.
- Manage strategic relationships and support, cultivate and grow new relationships with our customers.
- Network and establish links, keeping abreast of prospects for business, seizing sales opportunities energetically and solicit business to build the portfolio in keeping with the company's objectives and capacity.
EDUCATION
- First Degree in Marketing and Communication, Business Administration or any related discipline from a recognised tertiary level educational institution.
- Postgraduate qualification in a related field.
- IABC (International Association of Business Communicators) Certified.
KNOWLEDGE AND EXPERIENCE:
- Five (5) to seven (7) years’ proven experience in a similar role
- At least five (5) years’ management experience
- Sound understanding of Market research techniques, data and statistical analysis.
- Demonstrated skills, knowledge and experience in the design and execution of marketing, communications and public relations activities.
- Working Knowledge of Life Insurance/General Insurance and its products would be an asset
We wish to thank all applicants for their interest, however, only those considered will be contacted.