Product Specialist

Objective 

To co-ordinate and manage the branding and sales strategy and category with the advertising and promotions campaigns for all appointed Brands within the guidelines of their international marketing plans. Be a driver for growth of the Sales and Profitability of the designated brands to the company. The Product Specialist also develops aspects of the marketing function to meet the constant changes and competitive requirements of the food industry.

Job Purpose/Functions

• Co-ordinate all aspects of the business for the Pasta range of Swiss products for the National Brand Division and any other brands assigned.
• Assists the Division to Develop, implement & evaluate marketing plan, to grow existing market share and expand customer base.
• Constantly reviews their product category for opportunity to increase sales, and profitability contribution to the company
• Monitor customer purchases to identify changes in purchasing patterns.
• Visit outlets to inspect shelves & recommend improvements in shelf management, product mix and point of purchase marketing programs.
• Monitor and provide feedback on product and personnel quality issues.
• Provide monthly rolling forecasts to minimize stock outs and overstocking.
• Assist the Swiss Marketing Manager with any other task that may be necessary to achieve the company’s objectives.

• Participate in regular meetings with sales team to facilitate communication and feedback from the market and evaluation of marketing programs.
• Meets regularly with Customer Service, Sales Managers and Merchandising Teams to review performance.
• Recommend marketing initiatives and manage implementation.
• Work closely with teams in Production, Sales, Export, Promotions & Customer Service departments to ensure products ordered, produced, delivered and positioned in accordance with plans.
• Be responsible for design and production or procurement of product samples, literature, signs, banners, shelf talkers, merchandising racks and any other promotional material to support marketing programs of assigned brands.
• Assists with product develop for new products throughout the products life cycle.

Qualifications / Requirements

• Tertiary degree in marketing or complimentary business field.
• Work experience in related field would be an asset.
• Vehicle in good working condition is an asset.
• High performer eager to learn and work in a team environment.

Key Performance Indicators (K.P.I.s)

ü  Sales and Profitability growth for the products / brands within their portfolio.

ü  Timely competition of all tasks as assigned and proactive work ethic to problem solving issues for designated brands.

ü  Growth in market share, distribution and visibility of related product categories.

ü  Achieving or exceeding sales targets and budgets for assigned brands