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Develop and implement holistic and integrated marketing and communications strategies for NCB Global Finance’s products and services building on the Group and related business strategies
Develop and maintain strategies and execute marketing and communications plans for key stakeholder relations i.e. – staff, customers, media, etc.
Drive execution of NCB Global Finance Rebranding Plan
Support execution of marketing and communications activities within stipulated budget and timelines
Ensure alignment and transparency of marketing and communications strategies within Group Marketing and Communications Unit and business lines served
Maintain and promote positive relationships with the business (NCB Global Finance) as a primary scope of responsibility i.e. serve as the account executive for the business lines assigned.
Analyze, develop and recommend customer segmentation approaches and participate in the subsequent development and implementation of appropriate marketing and communications tactics for the segments so defined.
Monitor industry and other trends in the business and economic environment that may impact the organization’s objectives, with a view to preparing appropriate marketing strategies that will give NCB Global Finance a competitive edge.
Seek out and recommend opportunities within the internal and external customer experience for greater association with the NCB Global Finance brand
Qualifications and experience
First Degree in Marketing, Business Administration, Mass Communications or Management Studies plus Master’s Degree or additional training in similar discipline (e.g. Chartered Marketing Certification)
Six (6) years’ experience in the field of Marketing or Brand Management
Interested applicants should apply online and indicate in the subject line MARKETING AND COMMUNICATIONS OFFICER
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Marketing and Communications Officer
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