Marketing Officer

Job Title Marketing Officer Department Marketing Centre Deadline date 31st December, 2014 Full Time / Part Time Full Time

Deadline date 31st December, 2014

Job Title                                Marketing Officer

Department                          Marketing Centre

Full Time / Part Time           Full Time

Reports to                             Marketing Manager and Director –Marketing & Student Recruitment Centre           

The Marketing Officer will be responsible for the conceptualization, organization, execution and evaluation of Marketing Plans for the different initiatives/projects of the School; from Advertising Campaigns to Experiential Events and/or Activities. The main objective is to build the Brand of the School and the accomplishment of its targets. Campaigns/ Projects/ Initiatives /Events can include: corporate initiatives/ new product/services launches, business units identity development, students initiatives (study trips, graduation, orientation, networking, etc) press conferences, student recruitment events; Business mixers, conferences, exhibitions and fairs; festivals; promotions, product launches; fundraising and social events; corporate and internal events, etc.

Key Responsibilities includes but not limited to:

• Benchmark and conceptualization of Marketing Plans: Objectives, Strategies, Detailed Calendar of activities, creative briefs and campaign development, Media & PR proposal, budget management and evaluation of the plans.
• Research markets to identify opportunities for the school.

• Liaising with internal clients to ascertain their precise objectives and KPI’s for the development of the marketing plans (Student Recruitment, Conferences, Academic, Alumni, Executive Education, Human Resources, Sports & Family Club, etc.)
• Preparation of General proposal of events, including concepts, marketing & communication plan, execution & logistic plan, time-tables, budget, etc.
• Sourcing and evaluation of venues
• Making sure all legal, health and safety and protocol are adhere to
• Sourcing and Leading the supporting staff and providers to guarantee FLAWLESS EXECUTION
• Facilities, IT, Security, Parking, Ushers, Volunteers, Media & PR
• Catering, Decoration, Music, Entertainment, etc.
• Scope of work:
• Conceptualization and presentation of proposed marketing plans
• Creative brief and content development for communication materials (Ads, Press ads, etc.)
• Media Proposal with strong focus in social media channels
• Writing and divulgation of Press Releases (where applicable)
• Coordination of Media Interviews pre and/or post initiatives ( where applicable)
• Development of Marketing/Communications and Media Strategy Plan.
• Attendees RSVP
• Identify, invite and secure speakers (when applicable)
• Make sure all presentations; videos are in place in a timely manner

• Coordination with internal (facilities, IT, etc.) and external suppliers (lights, catering, decoration, etc.)
• Make Sure venue is set up and dismantling is in place in a timely manner
• Sound, light, presentation run and decoration checking
• Make sure that protocol, legal and health and safety is adhered to.
• Lead, guide and select Master of Ceremony/Orator.
• Coordinate with all speakers involved (if applicable)
• Leading and coordination with all staff and volunteers supporting (ushers, registration, mic runs)
• Preparation of Packages (where applicable)
• Coordination of Photography and Videography (an edited video of each event is required to be sent to the attendees and to use it as branding material for the school: website/you tube, etc.)
• Tokens for Speakers (where applicable)
• Get Sponsorships for events (where applicable)
• Leverage on each event to raise awareness of the upcoming  events/activities of the school.
• Post-Event Evaluation Report with key success factors and learning points.
•  
• Key Performance Indicators:
• Flawless Execution (all pieces smoothly and in place in a timely manner)
• Targets accomplishment  (registration, attendance and yield)
• Attendees Experience feedback

• Budget Management
• Use of Event Material (videos/pictures) to build the ALJ GSB brand after the event

Job Requirements:

• Must have good customer relation skills, specifically in regards to interactions with senior executives
• Excellent Organizational Skills.
• Proficient in MS Office (Word, Excell & Power Point) - 8
• Ability to consistently provide accurate data, and maintain confidentiality of sensitive and/or personal information.
• Displays a high level of effort and commitment/ accountability to perform the job: operates effectively within the organizational structure; demonstrates trustworthiness and responsible behavior (Performed by all incumbents):
• Skilled in managing multiple projects and working independently.
• Always display a “can do approach”, even more when challenges arise.
• Demonstrates eagerness to learn and assume responsibility; seeks out and accepts increased responsibility;
• Shows persistence and seeks alternatives when obstacles arise; seeks alternative solutions; does things before being asked or forced to by events.
• Works within the system in a resourceful manner to accomplish work goals; shows flexibility in response to process change and adapts to and accommodates new methods and procedures.
• Accepts direction and feedback from supervisors and colleagues and follows through appropriately.

• Excellent Communication Skills such as:
• WRITING: Ability to communicate clearly and effectively in writing by use of various forms of business communication via emails, facsimile, letters, reports, memorandums etc.
• SPEAKING: Ability to communicate clearly to all stakeholders (peers, contractors and other staff members)
• ACTIVE LISTENING: ability to listen and demonstrate understanding of the concerns of stakeholder
• Ability to effectively communicate technical information to non-technical staff.
• Interpersonal Skills such as:
• CUSTOMER RELATIONS: Ability to effectively deal with customer issues and requests, queries and complaints in a manner that supports quality customer care and service

Expected Values and Behaviors:

-       Integrity

-       Delivery of Results

-       Commitment/Accountability

-       Innovation

-       Flexibility

-       Organization

 QUALIFICATIONS AND EXPERIENCE:

• 3-5 years experience in Marketing/Communications/ Events/ BTL. Bachelor’s Degree in Business Administration / Marketing / Event Management or a related field.

NB: Please note that this is the primary portfolio of the Marketing Officer –Experiential Events in the Marketing Centre but is not limited to the above and maybe subject to change depending on the needs of the organization.