Marketing Officer

Responsible for the marketing of Company brand and the continuous review of the market and the company’s customer base to ensure the alignment of advertising and promotional strategies while maintaining the company’s image and reputation.

MARKETING OFFICER

MAIN RESPONSIBILITIES:

• Developing and maintaining satisfactory customer relationships with both internal and external customers.
• Prepare, plan and project manage the publication of all publicity material to maximise brand promotion.
• Create marketing campaigns and work with the company's external PR agency to see them executed.
• Create and develop new innovative ways to communicate the company message to existing customers.
• Contribute to the annual sales and marketing plan.
• Plan and project manage marketing events and evaluate their success.
• Evaluate the effectiveness of all marketing activity.
• Develop and implement an internal marketing programme.
• Support the marketing manager in day to day marketing activities.
• Plan, develop and deliver campaigns as agreed within timescales.
• Prepare data tabulations using appropriate software.
• Design, execute and interpret quantitative and qualitative research
• Continuously seek and provide information to determine position in the marketplace.
• Devise and evaluate methods and procedures for collecting data (such as surveys, opinion polls, or questionnaires), or arrange to obtain existing data.
• Gather data on competitors and analyse their prices, sales, and method of marketing and distribution and develop recommendations to aid in decision making.
• Measure and assess customer satisfaction.
• Prepare written reports and presentations of findings.
• Manage quantitative and qualitative research projects.

Essential Job Requirements

• A Bachelor’s Degree in Marketing or Business Management
• At least 2 years’ experience in Marketing.
• Proficient in use of computer applications in particular Microsoft suite of products

KEY COMPETENCIES

•  Customer Service
• Technical Skills
• Teamwork
• Excellent Communication  Skills
• Attention to detail and accuracy
• Excellent planning and organizing skills
• Judgment and problem solving skills
• Strategic planning
• Excellent sales and negotiation skills.
• Good research and analytical skills.
• Strong numeracy skills ranging from interpretation of retail data to management accounts and budgeting
• Excellent interpersonal and organisational skills.
• Professionalism
•  Attendance/Punctuality
• Dependability