Marketing Manager

Marketing Manager

Marketing Manager- Guardian Media Ltd

Job Purpose:

 Responsible for developing and coordinating the implementation of effective and efficient marketing strategies, programs and initiatives geared towards customer satisfaction, increasing readership and ultimately the maximization of revenue targets.

Key Accountabilities and Responsibilities

• Develop and execute marketing plans and programs to ensure expansion of Company products and services.
• Develop and execute marketing surveys on current and new product concepts.
• Conduct product life cycle analysis on existing products and services.
• Formulate and implement strategic and tactical marketing plans.
• Manage the launch campaigns for new products.
• Manage the distribution channels for all products.
• Research and evaluate new product opportunities, demand for potential products and customer needs and insight.
• Monitor, review and report on all marketing activity, results and trends.
• Coordinate events and sponsorship activities with the Marketing Department.
• Deliver all marketing activity and projects within budget.
• Keep abreast of technology and lifestyle trends in the local, regional and international markets by attending seminars, training and exhibitions.

Qualification and/or Experience

• Master’s Degree, preferably in Marketing or Business Management.
• Minimum of five (5) years relevant experience in product management, marketing, product delivery.
• Minimum of two (2) years experience in a Management role.
• Excellent time management skills
• Ability to work with PC and Microsoft Office Suite of products
• Ability to effectively communicate with all levels of the organization as well as with all divisions/groups within the organization
• Effective interpersonal and active listening skills
• Good writing and summarization skills
• Ability to lead others
• Works effectively with a wide variety of people
• Encourages teamwork
• Ability to motivate others to get results
• Effective presentation and public speaking skills