Responsible for the marketing of Company brand and the continuous review of the market and the company’s customer base to ensure the alignment of advertising and promotional strategies while maintaining the company’s image and reputation.
MARKETING MANAGER
MAIN RESPONSIBILITIES:
Developing and maintaining satisfactory customer relationships with both internal and external customers.
Meeting marketing and sales financial objectives by assisting Sales team with forecast requirements; preparation of an annual budget; scheduling expenditures; analysis of variances; initiation of corrective actions.
Collaborate with Sales team to determine annual and gross-profit plans by forecasting and developing annual sales quotas for regions; project expected sales volume and profit for existing and new products; analyze trends and results; establish pricing strategies; recommend selling prices; monitor costs, competition, supply, and demand.
Analysing potential strategic partner relationships for company marketing.
Identifying marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.
Improving product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development.
Managing all marketing for Consumer Finance and activities within the marketing department.
Accomplishing marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans.
Creation and publication of all marketing material in line with marketing plans, planning and implementing promotional campaigns across all media, tracking and measurement of campaign results and overall effectiveness, as well as monitoring and reporting on effectiveness of marketing communications.
Maintaining effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
Sustaining rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities.
Designing, executing and interpreting quantitative and qualitative research
Essential Job Requirements
A Bachelor’s Degree in Marketing.
Post Graduate qualification will be an asset.
At least five (5) years experience in Marketing.
Proficient in use of computer applications in particular Microsoft suite of products.
KEY COMPETENCIES
Customer Service
Technical Skills
Teamwork
Excellent Communication Skills
Attention to detail and accuracy
Excellent planning and organizing skills
Strong communication skills
Judgment and problem solving skills
Supervisory skills
Strategic planning
Excellent sales and negotiation skills.
Good research and analytical skills.
Strong numeracy skills ranging from interpretation of retail data to management accounts and budgeting
Ability to communicate effectively in both oral and written forms at all levels of the organization.
Excellent interpersonal and organisational skills.
Professionalism
Attendance/Punctuality
Dependability