Marketing Director

Marketing Director

Invites applications from suitably qualified persons to fill the position of: 

Marketing Director 

The incumbent will be primarily responsible for developing and implementing a comprehensive, data-driven, measurable marketing and communication strategy. 

Duties and Responsibilities: 

Marketing Strategy:

• Lead the offline and online marketing strategies that deliver measurable impact on brand awareness and lead generation for villa rentals, lot sales, and villa sales
• Lead internal and external creative, communications and marketing professionals to develop and distribute compelling offline and online content aligned with marketing and sales goals
• Conduct ongoing market/competitive analysis to continually improve customer service and evolve products and services
• Have familiarity with marketing and customer conversion tracking tools
• Create effective marketing programs for brokers as well as villa home owners in support of villa sales and rentals

Branding:

• Refine brand identity and enhance awareness levels with key target market segments
• Develop communication plans that reflect the brand’s value proposition
• Lead ongoing efforts around customer insights and feedback reports

Product and Service Marketing and Communications:

• Identify co-marketing channel opportunities
• Serve as a spokesperson for The Tryall Club at events and conferences both in Jamaica and internationally
• Establish and lead efforts to support The Tryall Club’s industry promotions, events and conferences

Qualifications and Requirements:

• BSc. Degree in Marketing, Communications, or related field
• Minimum of five (7) years experience in the travel or hospitality industry 
• Demonstrated track record of success in marketing initiatives to include developing and executing marketing strategies
• Verifiable relationships with community and professional associations both in Jamaica and overseas
• Strong communication and presentations skills and abilities to motivate and influence people at all levels

• Self-motivated and demonstrated ability to work independently with strong work ethics
• Dynamic, disciplined, and goal oriented
• Ability to function at maximum efficiency in a high pressure/stressful environment
• Proficient in Microsoft Office Suite 

We appreciate you interest in this advertisement; unfortunately only short-listed candidates will be contacted.