DIRECTV Trinidad Limited is seeking suitable qualified individual to fill the role of Digital and New Media Coordinator, who will be responsible for the development and maintenance of websites, blogs, electronic newsletters, social media campaigns, and other digitally produced material.
Job Summary: The Digital and New Media Coordinator is responsible for the development and maintenance of websites, blogs, electronic newsletters, social media campaigns, and other digitally produced material. The role is also responsible for the coordination of advertising for digital and electronic media placement, as well as the scheduling of ads and product promotions, by carrying out research on market needs and communication to the advertising team for
appropriate ad development and placement, to ensure client satisfaction.
This role collaborates with the Advertising and Communications Manager in the development of marketing plans and provides sales support and administration in relation to advertisements.
Duties & Responsibilities:
- Works closely with the Advertising and Communications Manager and advertising agencies to develop Digital Media communication campaigns.
- Creates, delivers, edits and optimizes marketing digital communication.
- Identifies target audiences and analyses the best ways to present information to these audience.
- Ensures that messages are supportive of and consistent with marketing strategies.
- Oversees social media outreach and leverage measurement tools to assess success of initiatives.
- Posts content via LinkedIn, Twitter, Facebook, email, or direct mail as well as coordinates and delivers email campaigns.
- Maintains the Company’s website and ensures effectiveness and timeliness of communication to customers/subscribers.
- Creates and delivers mass-mail material as well as coordinates the flow of information on marketing communications, disseminating in accordance with marketing plan/strategy.
- Works with Advertising and Communications Manager and business units to determine event budgets and manage expenses to that budget.
- Promotes products and services through public relations initiatives.
- Creates and delivers press releases, media relations content, case studies, corporate newsletter content, social media content, and speaking proposals.
- Identifies, develops and executes communications strategy for key media contacts and customer references.
- Researches media coverage and industry trends.
- Develops fresh and innovative story ideas for social media content and conducts extensive media outreach.
- Manages video content creation and placement.
- Creates and distributes customer surveys online using available online tools.
- Search Engine Optimization – Maximizes advertising placement and brand outreach.
Education, Experience and Requirements
- Bachelor Degree in Business Management/ Marketing/Commerce or related discipline with a minimum of three (3) years’experience in related field or a combination of education and experience.
- Intermediate level proficiency in Microsoft Office Suite, specifically in Microsoft Excel and Microsoft Word.
- Self-Motivated, collaborative, innovative and proactive.
- Must possess skills in Public Relations and Media.
- Excellent written and oral skills.
- Excellent presentation skills.
- Ability to perform in a fast-paced environment.
ONLY SUITABLE APPLICATIONS WILL BE ACKNOWLEDGED