- Master of Science Degree in marketing or a quantitative or technical discipline (Computer Programming, Engineering, Actuarial Science, Statistics, etc)
- Three to five ( 3-5 years) working experience in digital marketing.
Required skills and specialized techniques
§ Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends).
§ Experience in optimizing landing pages and user funnels. Understanding of web
§ Experience with A/B and multivariate experiments.
§ Working knowledge of ad serving tools (e.g., DART, Atlas).
§ Strong analytics, reporting and analysis skills -- including how analytics
integrations (ex: tags) work, using them to optimize campaigns/improve