The Brand Manager is responsible for being the steward of the brand and supporting the brand promise, brand vision, brand position, brand architecture and achieves overall business goals for the brand.
The Brand Manager is responsible for being the steward of the brand and supporting the brand promise, brand vision, brand position, brand architecture and achieves overall business goals for the brand. He/She will be responsible for achieving annual sales targets and developing the marketing strategy and regional brand development plans to achieve short, medium, long-term sales & profit objectives and implementation of these marketing plans. The incumbent will be responsible for:
Brand Identity
Planning
Market Intelligence
Execution & Brand Management
Budgetary Control