Brand Manager
BRAND MANAGER - VACANCY
DESCRIPTION
Responsible for developing objectives and strategies for brand(s) required to meet sales, distribution and profit targets. This is done through the development and implementation of marketing and sales plans, and coordination of all activities necessary to achieve the required results.
JOB SUMMARY
Responsible for developing objectives and strategies for brand(s) required to meet sales, distribution and profit targets. This is done through the development and implementation of marketing and sales plans, and coordination of all activities necessary to achieve the required results.
The incumbent will be responsible for achieving annual sales targets and developing the marketing strategy and regional brand development plans to achieve short, medium, long-term sales & profit objectives and implementation of these marketing plans.
DUTIES AND RESPONSIBILITIES
Formulate the brand’s marketing objectives and strategies through research (industry, competitive etc.) and analysis to ensure brand development. Ensure all plans are implemented within timelines and within budget
Regularly monitor progress and measure results against targets in a timely manner
Analyse results and suggest alternative measures required to ensure continued success
To develop effective brand strategy to achieve annual sales & product contribution targets for each country in which the brand is sold
To develop marketing strategy & establish budgets for introduction into new markets or re-launches in existing markets
Conducts analysis and periodical reviews of the brand, competitive, category, customer and consumer trends to enhance the brand’s equity and marketplace performance
To develop and implement advertising campaigns
Implement marketing plans in conjunction with Sales & Marketing Manager & Managing Director
Periodic measuring of sales against budgets, identifying gaps and proposing corrective measures
QUALIFICATIONS AND EXPERIENCE
BSc. Marketing or any other related discipline
Minimum of 3 years’ experience in a similar capacity
Proven marketing experience across the full marketing mix including deploying successful communications campaigns
Ability to think strategically about brands
Ability to understand consumers and to incorporate insights into activity
Experience launching new products
Strong commercial understanding
Sound data analysis and problem solving ability