Brand Manager

JOB DESCRIPTION: BRAND MANAGER

Objective 

To implement the branding, advertising strategy, promotions and sales campaigns for all appointed Brands within the guidelines of their international marketing plans. The Brand Manager also develops all aspects of the marketing function to meet the constant changes and competitive requirements of the food industry.

Job Purpose

1.         Develop, implement & evaluate marketing plan, to maintain existing market share and expand customer base.

2.         Participate in regular meetings with sales team to facilitate communication and feedback from the market and evaluation of marketing programs.

3.         Meets regularly with Customer Service & Sales managers to review performance. Recommend marketing initiatives and assist with implementation.

4.         Work closely with Sales, Promotions & Customer Service departments in implementation of marketing programs. This will include advertising campaigns, running shows, seminars and other promotions.

5.         Be responsible for design and production or procurement of product samples, literature, signs, banners, shelf talkers, merchandising racks and any other promotional material to support marketing programs.

6.         Direct market research and analysis when necessary, in order to understand or confirm consumer practices.

7.         Develop relationships with storeowners, managers by direct visits and with sales teams.

8.         Monitor customer purchases to identify changes in purchasing patterns.

9.         Monitor competitive product, pricing and activity to differentiate each brands offering from competitors.

10.       Visit outlets to inspect shelves & recommend improvements in shelf management, product mix and point of purchase marketing programs.

11.       Review product mix to ensure alignment to change consumer preferences.

12.       Meet with Procurement department to determine optimal order levels.

13.       Work with Business development & Sales Managers to implement and monitor category management programs in supermarkets.

14.       Design and deliver product training to sales representatives, merchandisers and promoters.

15.       Monitor and provide feedback on product and personnel quality issues.

16.       Control department budget.

17.       Prepare monthly budget review report. 

18.       Assist in selection and recruitment of new employees.

19.       Manage employee performance; coach; mentor and develop team members.

20.       Identify training needs and ensure appropriate training.

21.       Determine and manage performance standards as they relate to marketing.

22        Prepare annual brand budgets by category by item.

23.       Prepare annual review and evaluation for previous year’s marketing plan.

24.       Provide monthly rolling forecasts to minimize stock outs.

25.       Prepare reports as requested by principal.

26.       Complete all reports as listed in the Brand Manager Desk Planner.

27.       Assist the Marketing Manager with any other task that may be necessary to achieve the company’s objectives.

Qualifications

• Tertiary degree in marketing or complimentary business field.
• Minimum of 3 years work experience in related field.
• Vehicle in good working condition.
• Eager to learn and work in a team environment.