The Brand Manager determines the demand for the product(s) offered by S.M. Jaleel and Company Limited and identifies potential customers. He/she oversees product development and monitors trends that indicate the need for new products.
JOB SUMMARY
The Brand Manager determines the demand for the product(s) offered by S.M. Jaleel and Company Limited and identifies potential customers. He/she oversees product development and monitors trends that indicate the need for new products. The Brand Manager also develops and implements marketing strategies to effectively maintain and gain market share.
MAJOR FUNCTIONS
Manages day to day activities associated with all marketing efforts including project management and creative development.
Supports the development of brand strategies and marketing plans across the organisation.
Conducts market research, identifies and tracks market trends in the Company’s industry. Produce competitive analysis material comparing product with its key competitors.
Works closely with Graphics/Advertising Departments to integrate media mix plans.
Develops monthly and quarterly reports for Management to assist with financial projections and the budgeting process. Manages budgets and financials related to marketing campaigns.
Participates in key sales and marketing presentations as necessary.
Explores new ways to communicate with customers.
Monitors consumer reactions through focus groups, surveys and market research for new and existing products.
Maintains current customer relationships and explores/develops relationships with potential customers.
Sources adequate promotional material.
Ensures sales forecast accuracy of 95% or greater.
Develops and implements effective brand strategies to achieve annual sales and product contribution targets for each country in which the brand is sold.
Provides marketing support for the development of new flavours and ensures that the post production quality of existing flavours exceeds industry standards.
Provides support to ensure merchandising is effectively executed.
Leads brand expansion through the addition of new brands, new categories, new items and expanding existing product lines.
Implements and drives the product life cycle by developing and coordinating product development.
Performs quantitative analyses to include sell throughput, profitability, inventory, marketing expense tracking, initial product recommendations, marketing efficiency and competitive analysis.
Negotiates media rates.
Minimizes stock outs in key stores by monitoring and ordering patterns in detail.
Liaises with outside agencies to identify product creative strategy and ensures all communication materials deliver against the strategy.
Liaises with Sales force on effectiveness of marketing programs, sales materials and communication activities.
The ideal candidate must be able to:
Demonstrate a high degree of innovation and creativity to formalize Marketing strategy and action plans for Caribbean Markets.
Demonstrate exceptional interpersonal and communication skills (verbal and written) and be able to communicate effectively and professionally.
Work co-operatively with other employees at all levels in the organisation.
Demonstrate strong analytical and problem solving skills when dealing with new and urgent situations.
Demonstrate effective leadership and people management skills.
Demonstrate strong forecasting abilities.
Adapt/modify and develop marketing strategies according to different market/country characteristics.
Works well with a wide cross section of individuals in different markets: Distributors, Marketing Manager, Sales, R&D, Production planning, Quality Assurance and Finance etc.
The candidate must possess the following competencies:
A Degree in Marketing or Management from a recognised institution
At least three years working experience in the same or equivalent capacity
Ability to solve problems creatively and resourcefully
Good analytical, numerical and problem solving skills
Computer literate
Well-organized and attentive to detail
Strong interpersonal skills/people person
Excellent verbal and written communication skills