Since our launch in Jamaica in 2001, Digicel has expanded rapidly and now spans 32 markets in the Caribbean, Central America and Asia Pacific. In recent years we have evolved into a Total Communications and Entertainment provider by broadening our
Since our launch in Jamaica in 2001, Digicel has expanded rapidly and now spans 32 markets in the Caribbean, Central America and Asia Pacific. In recent years we have evolved into a Total Communications and Entertainment provider by broadening our products and services to include Cable TV and Broadband, Digital Advertising and Business Solutions. We are proud to serve our valued customers across a number of different platforms at home, at work and on the go. Employing over 6,500 people we have invested more than US$5 billion in our business worldwide to bring leading edge technologies and services to the countries in which we operate.
We take great pride in creating an EXTRAORDINARY work environment in which our people can excel. Digicel brings together smart, dedicated and energetic people from all walks of life. With 92 different nationalities represented, we are a truly global organisation.
Whether working within our technology, commercial or operational areas Digicel life is always engaging, dynamic, and above all rewarding. Our people are always looking to challenge the status quo and understand how we can be better for the good of our customers and our communities. Sound good?
Visit www.digicelgroup.com for more information.
We invite applications for a new Digicel Opportunity - Advertising Manager
Primary objective of the job:
The Advertising Manager will:
- Be responsible for the executive ownership and development of all consumer and business communications; planning, executing and maintenance of all advertising campaigns;
- Be the guardian of the company's brand equity and ensure alignment to our brand guidelines
- Provide team leadership in the Marketing Department
- Raise the standard of our marketing communications
Main Duties and Responsibilities:Developing World Class Advertising- Manage the development of through-the-line campaigns for the Jamaica market; from briefing to concept development to final production. This includes television, press, radio, outdoor, retail, online and other ambient media.
- Assist in developing productive, efficient & effective relationships with our creative agency partners.
- Use market research and consumer insight to develop communication strategies that achieve and enhance marketing/commercial objectives.
- Participate in the development of activities under the marketing calendar.
Developing the Digicel Brand- Ensure that the Digicel brand continues to evolve and remain consumer focused.
- Provide consultation to the marketing team and the rest of the business on all branding matters.
- Support the business where they are developing new products, services or channels, to ensure they are educated on the brand and understand how to apply it in their area.
- Provide essential brand direction to Sponsorships, Events, Public Relations, Social Media and other stakeholders to aid brand activation and cohesive communication.
Developing People - Manage the team to deliver work within agreed deadlines.
- Coach and mentor the Marketing team in the development of quality marketing communications.
Delivering Media Efficiencies - Manage allocated marketing budget with a view to optimise media spend.
- Ensure a maximum level of media visibility across all above the line channels through effective media planning, buying and placement in line with communication objectives.
Academic qualifications and experience required for job:- BSc. in Marketing / MBA would be an asset
- 3-5 years experience at a senior management level in an Advertising / Creative Agency, or a consumer focused enterprise
- Significant ATL advertising experience (TV, Radio, Print, Online communications)
Functional Skills:- Marketing communications
- Strong understanding of production process for all media
- Media planning
- Project management
- Delivery focused
- Strong attention to detail
- Communication skills (oral & written)
- Excellent interpersonal skills
- Good negotiation
- Team player
- Analytical skills
- Flexible and able to thrive in a changing environment
In return, you will have the opportunity to work in a fast-paced, enterprising environment, where your skills will be valued and rewarded. Digicel recognizes our staff and management team are largely responsible for our success to date. Digicel's unique culture is driven by an entrepreneurial style encapsulated by our Chairman, board of directors and management, all seasoned telecom executives and industry experts with vast experience in building, expanding and marketing mobile services globally.