Press Releases

04/04/2008

CaribbeanJobs.com is the First Caribbean Website to Audit with ABCe

PRESS RELEASE
April 2008

CaribbeanJobs.com has become the first website based in the Caribbean that has completed an ABCe audit, to independently verify its traffic figures to industry agreed standards.

The ABCe certificate issued for www.CaribbeanJobs.com confirms:

Audit period: January 2008
Unique User / Browser: 75,546
Visits: 111,199
Page Impressions: 1,154,809

ABCe audited data provides the online media industry with a trusted and robust currency on which media space can be bought and sold, and delivers to the market independent assurance that a website is attracting the size of audience it claims.

CaribbeanJobs.com is pleased to be joining a growing number of international websites that deliver certification through ABCe. The increasing numbers of international websites registering and auditing with ABCe is testament on how global standards are increasingly important in today’s online market place.

Fergus Callinan, General Manager of CaribbeanJobs.com comments:
“Increasingly media buyers are demanding these standards and we are very pleased to be the first recruitment website to offer certified figures in the Caribbean Market. The ABCe audited figures confirm CaribbeanJobs.com’s commitment to setting itself as a leader in the Caribbean region. We are delighted with the response of jobseekers and recruitment professionals to our online recruitment services and look forward to further growth in a rapidly expanding business.”

Richard Foan, Managing Director of ABCe comments:
“Global standards for local markets are fundamental to the online industry. It is highly encouraging that CaribbeanJobs.com is delivering both comparability and transparency by committing to having its site traffic figures independently verified to industry agreed standards. ABCe audited figures continue to provide the online media industry with an important tool to support media buyers and advertisers in their buying decisions, and for the market as a whole to demonstrate accountability of spend online.”

Ends

For further information please contact: Mark Barber / Phil Borge
Eulogy! Tel: +0044 20 7927 9999
Email: mark@eulogy.co.uk / phil@eulogy.co.uk

About ABCe
ABCe (www.abce.org.uk) was established in 1996 as the industry owned, tri-partite, not for profit organisation, which works on behalf of advertisers, media buyers and media owners to provide third party independent verification and certification for data related to electronic media (Internet, Email, SMS, Interactive TV, WAP, PDA and Streaming audio and video) in the UK and Ireland.

ABCe’s role is to manage standards for the industry through its work with JICWEBS*, and to provide credibility, comparability and transparency for electronic media. This gives advertisers the opportunity to maximise returns on marketing budgets by using ABCe certified media and ensures that stakeholders (marketers, investors, media owners, media buyers, advertisers) can invest in electronic media with confidence and trust.

ABCe serves the online media communities in the UK and Ireland, and is leading an international network setting global standards for electronic media. ABCe delivers global measurement standards for local markets through its work as Chair of the IFABC web standards group. www.ifabc.org

*JICWEBS (The Joint Industry Committee for Web Standards in the UK and Ireland) is a body created by the UK and Ireland media industry. Its purpose is to ensure independent development and ownership of standards for measuring on a site centric, census basis audience reach, frequency and activity levels including the use and effectiveness of advertising on electronic media. www.jicwebs.org. ABCe supports the work of JICWEBS by delivering audit and certification services for electronic media usage to these industry agreed standards.

About CaribbeanJobs.com

CaribbeanJobs.com (www.caribbeanjobs.com) was launched in October 2005 and is the Caribbean’s No 1 Recruitment Website, providing an excellent platform, for jobseekers to find their dream job and for recruiters to find the right person for the job.

CaribbeanJobs.com enables jobseekers to search a comprehensive database of relevant, up-to-date vacancies across all disciplines – with companies currently advertising hundreds of vacancies. Plus they can access career news and analysis developed by the CaribbeanJobs.com editorial team.

For recruiters CaribbeanJobs.com makes it easy to find the right person for the job by providing access to high caliber jobseekers 24 hours a day, 7 days a week.

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