BRAND STRATEGIST

The ideal candidate is a creative team player, talented wordsmith, and grammar sleuth. You will be responsible for developing marketing and communications content that will separate our brands from the crowd.

BRAND STRATEGIST

The ideal candidate is a creative team player, talented wordsmith, and grammar sleuth. You will be responsible for developing marketing and communications content that will separate our brands from the crowd.

Responsibilities

• Develop strategic branding initiatives that resonate with target audiences and differentiate the brand from its competitors
• Collaborate with internal partners to interpret project briefs and develop relevant concepts into content
• Ensure that all products are proofed and ready for delivery or posting
• Prepare files and concept boards for client review and presentation
• Lead independent and client-briefed strategic initiatives on key projects.
• Create guidelines that define our company’s voice both online and offline.
• Design promotional campaigns.
• Develop social media strategies
• Assess the performance of our advertising campaigns and events.
• Analyze market trends and identify new opportunities and challenges.

Requirements and skills

• 3+ years' of work experience as a Brand Strategist or similar role in Marketing.
• Excellent understanding of the full marketing mix
• Creativity
• Excellent Communication and writing skills.
• BSc/MSc in Marketing or relevant field
• Portfolio of brand-building projects is a plus.
• Highly organized with excellent attention to detail
• Must be data driven.